The startup and growth ecosystem is crowded with capital chasing innovation, but a significant percentage of investments underperform due to weak GTM execution rather than weak products.
Product-market fit, route-to-market clarity, pricing discipline, and execution governance are often under-analysed during investment decisions — creating misalignment between expectations, valuation, and outcomes.
Limited independent PMF validation -
Reliance on founder narratives makes objective assessment difficult.
Unclear ICP and buyer urgency -
Insufficient clarity on target customers, use cases, and buying triggers.
Financial focus over GTM readiness -
Diligence prioritises financials while GTM execution is under-evaluated.
Limited insight into scalability -
Sales repeatability, partner leverage, and pricing logic lack transparency.
Capital deployed without GTM guardrails -
Funding decisions lack structured GTM execution frameworks.
Delayed revenue traction -
Growth stalls post-investment due to weak GTM execution discipline.
Building products without validated ICPs or use cases
Unclear differentiation in crowded markets
Under- or over-pricing offerings
Poor RTM decisions (direct vs partner vs hybrid)
Founder-led selling that does not scale
Capital spent on activity without measurable GTM outcomes
• We help founders define ICPs, validate use cases, refine positioning, and build realistic business and GTM plans aligned to funding stage.
• We design sales motions, partner strategies, and marketing frameworks aligned to product maturity, buyer behaviour, and market dynamics.
• We stay engaged post-strategy to support GTM execution, pipeline governance, and performance tracking — ensuring capital efficiency and predictability.
Enabler ONE operates as an independent, execution-led GTM partner. We are not incentivised by funding outcomes alone, but by market success, execution credibility, and long-term value creation for both investors and founders.
